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The pages shown at left list the marketing services and
strategies PIA provides. Each page outlines our general
understandings on that topic and suggests how PIA can put them to
work for you.
Web Marketing
Strategy
Making good
marketing decisions in the early stages of a web business project is
more important than a flashy web site in growing a business on the
Internet, but this fact is often overlooked.
A
nicely-designed and well-organized site is important, but
the business development process will be much more cost-efficient, more
conceptually focused, and more likely to succeed if it is planned,
rather than allowing it to "just grow."
The Basics Remain The Same,
But
the "Ways" are New on the Web.
Despite
all the electronic embellishments, web business is not essentially different than
offline business. All the usual functions of a successful business
must be fulfilled in cyberspace. The "ways" may be new and
different, but the "needs" are the same:
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Find
a great location for your kind of business.
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Give
the store a catchy name. A unique identity.
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Open a nice-looking,
well-organized store.
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Staff it with helpful, courteous
people.
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Stock it with attractive merchandise and/or services.
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Build your
Brand through service and support. The
customer is always right!
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Communicate your unique story through
public relations and community involvement. then...
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Advertise, advertise, advertise
In cyberspace, we don't find and pay for a great
location, we make our location great by applying public relations, search
engine optimization, and advertising strategies. Review the information in the
topic pages at left to see how the needs listed above are answered
online.
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