Search
Engine Traffic Development
The
Importance of "Natural" Search Site
Traffic
The
“top five” search sites (Google, Yahoo, AOL, MSN, etc.) typically account for
nearly 95 % of the visitor traffic on the World Wide Web.
It
is important to web business success to insure that your site shows
up in the first 50 links (or so) that any search site returns to the searcher when asked to search for a key word or key
phrase that describes the searcher's need.
Most searchers say
they prefer to get their answers from these so called "natural"
listings, and they typically look there first, but they won't look
much deeper than 40 or 50 listings. If the searcher hasn't found his
or her answer by then, he or she will decide to change search terms,
or will turn to one of the "sponsored" text links that appear on the
first page of returns, and which the search sites sell to
advertisers by web auction.
The purchasing of
keyword-linked text ads to appear on search returns is
a separate topic we
address on the Pay-Per-Click page.
Your web site reaches
those most desired positions on the first two pages (or so) of
natural search returns provided to the searcher when the search site scores
your site as highly relevant to the key word or phrase the searcher
requested.
Therefore,
Search Engine Optimization is very important
to web business success.
Be
sure you read our
SEO Warnings page. We
don't cheat.
We gladly provide our
services on an ala carte basis, but we recommend our
continuing program of monthly reviews of your
web site’s positioning in the returns of visitor queries on the
major sites, as discussed below.
We consult with you in person, by
phone, and correspondence, typically for up to an hour, about your
business objectives and which key words and/or phrases your desired
customer might use to search for your services and products. Then,
we author and provide Meta Tags to be placed on your site. These
will assist in assuring your site will generate
high relevance scores for your desired searching concepts, through
accurate indexing of the major search sites and directories.
Fee:
Typically, $100. However,
if your search objectives are complex and additional research is
desired, we will provide an estimate.
Search Engine and Directory
Submissions
Once your site is properly meta-tagged, we run a software submission
engine to submit your URL, description, and primary keywords to all
the major search sites and directories, and hundreds of
secondary sites that yield occasional traffic and more importantly,
build your site's Page Rank in Google and the other major search
sites.
Fee:
$150 per URL submission.
Ethical
Search Engine
Optimization Program
Search Engine
Optimization, or SEO, is the process of making your site highly
relevant to the most common search terms used by searchers to
describe their needs for products or services, when searching on the
major search sites.
This is accomplished
by determining how searchers will most commonly describe their
search objectives, and then making your site's content and
programming highly relevant to the search site's algorithms for
judging relevance. High relevancy insures your site is
among the top returns when a searcher uses the
key words that we identify as being most relevant to your site and the products or services you offer.
The important factors a search site
uses in determining high relevance are:
-
proper use of meta tags on the pages
of your site.
-
the relative volume and detail of your site content
about the keyword searched, when compared to that of other sites.
-
site content
that is specifically written with the use of
specific search key words and phrases in mind.
For sustained
commercial success
, your site needs to be highly relevant to the most common terms
that most searchers will use to find your kind of service or product
on the most commonly used search sites.
PIA
offers an annual program of search engine optimization for $150 per
month per web site, paid monthly by credit card, for a continuing program
of web site reviews and recommendations designed to optimize your visitor
traffic from search sites.
We start by identifying the most
important key words and phrases for your marketing situation and whether
immediate remedial actions are needed to increase your site's relevance.
Then, monthly, we track and analyze
your site's traffic from the major search engines. Based on the
results we find each month, we will identify and recommend optimization actions to improve site performance on
the major search engines.
Each month we provide: a monthly written
traffic statistics report showing visitor traffic that month, a trend
analysis, a review
conference by telephone or in person with the client, and continuing recommendations
for actions that will increase your site's relevance. These results are
then discussed with the client in person or by telephone as appropriate.
During the year, we will electronically re-submit your
site (or newly created pages) to the search sites as often as necessary to optimize visitor
traffic without getting your site "banned" (removed from their
index) by the search sites for over-submission, which they consider Spamming.
Participation in this program affords our
clients a preferred, capped, rate of $80 per hour for any SEO work we
perform for them. Such projects might include: the re-writing of
web page content to increase relevance for specific search terms, a link
exchange development project, etc. Such individual projects are
specified, proposed in writing, and accepted by the client before work
begins.
Be sure you read our
SEO Warnings page. We don't cheat.
Ready to get
started? Order services
here. Or call
Dick Jones to discuss our services, or email
DickJones AT pia.net
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