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Web Site Design Philosophy

A site's information architecture and graphic design should proceed from its mission.  This site's mission is to sell PIA's services, and to "tell the story" of our company's design and business philosophies to the visitor.

If visitors have to wait very long for a site to load all its graphics, or it doesn't clearly and easily indicate how they will find their desired information, they are likely to depart rather than figure it out. If this happens consistently, the site will have failed in its mission to make contact with the visitor, engage him/her in our "story", and maximize the visit as a sales opportunity.  

"Cool" is not a substitute for effective and persuasive. At PIA, we believe that simple is usually best.  

What approach do you need ?    Simple?      Flashy?     Broadband?


"Simple"

This site and The Cat Therapist web site are examples of the simple philosophy. Colorful and easy to read. Simple graphic treatments focus the visitor on Carole's face and the information content rather than distract from it. Pictures are used as appropriate to convey mood or tone. Site navigation is clear and easily understood. Major categories are organized on the left margin for easy browsing. The pages load nearly instantly, regardless of how many network "hops" between the visitor and the server, or how slow the visitor's Internet access connection.  


"Flashy"

The former New York Studios site (Now offline, unfortunately. I'm working on a newer, better example. /DJ) had Flash animations that mimiced the experiences of presenting a movie ticket and entering a darkening movie theatre to see a film. What you got was information about the project, plus the excitement of attending a film premiere, adding "show biz pizzaz" to an otherwise straightforward recitation of facts.  


"Broadband"

Despite all the buzz in the industry and general interest news media about broadband access and streaming media, the reality is that many, many people's Internet access will remain slow (56K) for some time to come. This limits the usefulness of graphics-heavy web sites and streaming media for many marketing applications.

If your site concept calls for high-intensity graphics, streaming images, animations, and other broadband approaches to differentiate your message, PIA will gladly provide the video, audio, programming, and animation support you need. 


Quotations, RFP Responses

Contact Dick Jones, Director, at 212-496-7574 or dickjones AT pia.net

We welcome all business opportunities and we respond promptly. We provide thoughtful and well-written proposals and RFP responses that reflect our experience and professionalism, given reasonable time to do so. 
 

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